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Dec 26, 2024
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2022-2023 College Catalog [ARCHIVED CATALOG]
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BSAD 2410 - Advertising3 credit(s)
This course gives students a basic understanding of the advertising and promotion management process. This includes the agency/client relationship, development of advertising objectives, promotional strategies, message execution, media selection, budgeting and integration of advertising with the other elements of the promotional and marketing mixes.
Contact Hours: Class- 45 Practical Lab- 0 Clinical- 0 Internship- 0
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“[The instructors] gave me a good idea of business ownership and management.”
