BSAD 2590 - Digital Marketing

3 credit(s)

Students are encouraged to take BSAD 2520 - Principles of Marketing prior to or at the same time as taking this course. This course introduces students to the strategies, tools, and techniques of effective digital marketing. Students will explore the various digital channels specific to brand management and building customer relationships. This includes search engine marketing, paid search advertising, content marketing, email, and social media.
Contact Hours: Class- 45 Practical Lab- 0 Clinical- 0 Internship- 0