BSAD 2580 - Consumer Behavior

3 credit(s)

Prerequisite (taken before):

A study of human behavior as it affects buying decisions. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on an increasingly diverse American consumer.
Contact Hours: Class- 45 Practical Lab- 0 Clinical- 0 Internship- 0