Digital Marketing Certificate

Purpose

The certificate in Digital Marketing provides an overview to explore and enhance a student’s skills and abilities in the social media environment. The certificate will help students gain entry-level employment and ladder into other related diplomas and degrees.

Required Courses

• BSAD 2590 - Digital Marketing 3 credit(s)
• BSAD 2100 - Social Media Analytics 3 credit(s)
• BSAD 2110 - Social Media Planning 3 credit(s)

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  Program Elective Courses - Select 3 credit(s) from the following:

• BSAD 2520 - Principles of Marketing 3 credit(s)
• MART 2020 - Social Media Communication 3 credit(s)

Total Credits for Certificate: 12