BTEC 2100 - Social Media Analytics

3 credit(s)

This course evaluates the foundation of social media analytics: how to mine and use data from social media platforms to make decisions and evaluate strategies and campaigns. We also evaluate how social media analytics integrates with and affects other areas of business. By the end of this course you will be prepared to understand the current state of analytics and have a strategic view into what works and why.
Contact Hours: Class- 45 Practical Lab- 0 Clinical- 0 Internship- 0