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Apr 24, 2024
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2020-2021 College Catalog [ARCHIVED CATALOG]
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BSAD 2450 - International Business3 credit(s)
Prerequisite (taken before):
The significant role of multinational corporations in the expansion of business on an international scale. Topics include the economic, social, cultural, legal, political and regulatory environment required for developing a global marketing strategy and plan. The student will learn the framework of international marketing, the field of international business, and environmental factors affecting international markets.
Contact Hours: Class- 45 Practical Lab- 0 Clinical- 0 Internship- 0
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