BSAD 2410 - Advertising

3 credit(s)

This course gives students a basic understanding of the advertising and promotion management process. This includes the agency/client relationship, development of advertising objectives, promotional strategies, message execution, media selection, budgeting and integration of advertising with the other elements of the promotional and marketing mixes.
Contact Hours: Class- 45 Practical Lab- 0 Clinical- 0 Internship- 0